Skyscanner uses Runway to align shoots before production
AI previsualization helps a brand team communicate live-action requirements.
The update
Runway’s July Skyscanner case describes previsualizing sets, lighting, poses and props before a live shoot.
In the design workflow
Temporary generated backgrounds helped check wardrobe and props on set. The team says AI supported planning and validation, not final campaign imagery.
srefly perspective
Label previsualizations and production assumptions so directors, photographers and clients share a target while leaving room for on-set decisions.
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Original sources
Sources verified: 2026-09-08 · Article date reflects SREFLY’s editorial publication.
- Runway official source ↗
Runway · Source published: 2026-07-30
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