Runway’s AI Media Report examines production workflows
Vendor-reported customer experiences describe changes in production cost and time.

The update
Runway’s July AI Media Report examines enterprise use across advertising, film, games and brand content.
In the design workflow
Savings are customer-reported, some examples are anonymous, and comparisons use prior-year work. Results cannot be generalized to every project.
srefly perspective
Measure generation, revision, review and delivery separately to locate savings and identify any extra rework.
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Original sources
Sources verified: 2026-09-09 · Article date reflects SREFLY’s editorial publication.
- Runway official source ↗
Runway · Source published: 2026-07-20
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